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Equestrian
industry
built for the heart of the
That's who we made this for.
Not the fantasy version of equestrian life... the real one.
You're not a junior. You're not a professional. You're the one rearranging your schedule around barn time, doing the math on whether you can afford both a vet visit and a show entry this month, and somehow finding this life more worth it every year anyway.
Sonya r.
"I'm not even a horse girl and I sat down and read it cover to cover. I've read a lot of magazines and this one is one of the better-written ones I've come across."
Jessica P.
"I love the work you are doing. Representation for the true, relatable adult amateur is so important."
thoughts from our readers
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just amateur things
For horse girls everywhere.
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featured
The long reads worth sitting down for.
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in the barn
Practical horsemanship for every rider.
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in the ring
Community, competition, and culture.
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the stable life
Gear & apparel at ammy price points.
