with us
Advertise
the audience
Modern Amateur reaches adult amateur equestrians, the largest and most underserved segment of the US equestrian market. She is 35 to 55, established in her career, and deeply invested in horses as a primary identity, not a weekend hobby. She rides across all disciplines, English and western, competitive and recreational. She makes real purchasing decisions on a real budget, with real loyalty to brands that earn her trust.
stats
hours per week with horses
85-92%
FEMALE
average
age
median
income
$60k
22
41
Equestrian publications are her primary source of industry information.
Together
ways to work
what to know before reaching out
founding partner status
Paid partnerships open with Issue 05, Summer 2027. We are currently accepting applications for our founding partner roster, and founding rate pricing will not be offered after that window closes.
Founding partners lock in preferred rates, get first access to section sponsorship inventory before it opens to the general market, and are listed in the magazine's masthead as founding sponsors through the end of Year 2.
If you want to be in from the beginning, this is how.
Modern Amateur maintains a minimum 70/30 editorial-to-advertising ratio in every issue. That is not a guideline; it's a standing policy.
All sponsored content is clearly labeled as such. No advertiser has influence over editorial decisions, ever. We do not run undisclosed native advertising.
We say this because it is the reason readers trust the publication, and reader trust is the only thing that makes advertising here worth anything to you.
ways to be seen in
modern amateur
Web display ad
placements
Available in 200x200 and 200x300 px size ads, visible on every individual article page on ModernAmateur.com
Magazine Advertising Placements
Eighth-page, quarter-page, half-page, and full-page placements within editorial content. Available per-issue or annually; annual rates carry a 15% discount.
who isn't
a fit
Luxury-only brands positioned above the income range of our reader. Brands looking for editorial influence or expecting product coverage without a formal content partnership agreement. Brands unrelated to horses, the equestrian lifestyle, or the rural and agricultural-adjacent lifestyle. Brands looking for one-off placements with no interest in a longer relationship.
We are building a small roster of aligned partners, not a crowded ad book. If the fit isn't right, we will tell you.
who we work well with
Equestrian brands with products or services that serve the adult amateur at realistic price points:
